Simple by design
No booking fees. No account needed to browse. No algorithm deciding who you see first.
For clients
Browse by specialty (wedding, portrait, corporate, newborn), neighbourhood, and minimum rating. Every filter updates results instantly.
Step 1
Every profile shows a Trust Score built from their Google Business Profile — real star rating, review count, account age, and verification status. You see their real reputation, not what they say about themselves.
Step 2
Click "Book a session" on any profile. Create a free account (takes 60 seconds) to send your request and track the reply. No commission, no middleman.
Step 3
How Trust Scores work
We pull each photographer's Google Business Profile data weekly, combine it with profile completeness and platform activity, and publish a single composite score. Photographers can't edit it. We don't sell placement.
Google Business Profile
Star rating, review count, account age & verified status — pulled directly from GBP.
Profile Completeness
Bio, specialties, portfolio, rates, and availability all filled in.
Platform Activity
Booking history, native client reviews, and response rate on TrueNorth Frames.
Admin Verification
Identity verified by the TrueNorth Frames team.
Scores are verified and tamper-proof
Photographers link their Google Business Profile. We pull ratings directly from Google. There's no way for a photographer to boost, hide, or manipulate their score on TrueNorth Frames.
For photographers
Sign up free
Email or Google sign-in. Takes 30 seconds.
Build your profile
Bio, specialties, rates and portfolio albums. Takes about 20 minutes start to finish.
Connect Google
Link your Google Business Profile — Trust Score goes live instantly. Score updates automatically from then on.
Go live
Profile approved, published to Edmonton clients searching right now.
Your next client is already searching.
Edmonton-First, Always
This isn't a side tab on a national platform. Edmonton photographers are the only photographers here.
No Race to the Bottom
Trust Score and portfolio-first search mean clients choose on quality — not just the cheapest rate.
GBP Verified
Every Trust Score is powered by real Google Business Profile data. No fake scores, no paid badges.
FAQ
Do I need an account to browse photographers?
No. Anyone can browse, search, and read photographer profiles without signing up. You only need a free account when you want to send a booking request.
Is there a fee for clients?
Never. TrueNorth Frames is completely free for clients — no booking fees, no service charges, no hidden costs.
How is the Trust Score calculated?
We pull each photographer's rating from their Google Business Profile — star rating, review count, account age, and verification status. This is combined with profile completeness and platform activity into a single composite score. Scores update weekly. Photographers cannot edit or influence their own score.
What happens after I send a booking request?
The photographer receives your request and replies through the platform. You'll get an email notification when they respond. All messages are stored in your dashboard.
Can I book directly through TrueNorth Frames?
Yes — you submit a booking request with your preferred date, time, and a description of what you need. The photographer accepts or declines. Payment is negotiated directly between you and the photographer — we stay out of it and never charge commission.
Are all photographers based in Edmonton?
Yes. We're focused exclusively on Edmonton and the surrounding area (including St. Albert and Sherwood Park). Local-only is a deliberate choice — we'd rather be the best local product than a mediocre national one.
No account needed to browse. Free to join when you're ready.