TrueNorth Frames is Edmonton's local photographer marketplace — built around verified trust scores and direct communication between clients and photographers. We exist because the old way of finding a photographer (Instagram scroll, Google guesswork, crossed fingers) was broken.
Verified
Edmonton photographers
Verified trust source
Direct
Client–photographer messaging
Free
To browse & message
Our story
It started with a simple problem: we needed to hire a photographer for a family event and had no reliable way to evaluate the options. Instagram showed curated highlights. Google showed whoever paid for SEO. Yelp had three reviews from 2019.
We built a spreadsheet. Manually tracked Google ratings, Instagram follower counts, Yelp scores, Facebook recommendations — and averaged them into a rough "trust score" for each photographer we considered. It worked. It was also insane that we had to do it manually.
That spreadsheet became TrueNorth Frames. We automated the aggregation, built profiles for Edmonton photographers, and created a direct channel between clients and photographers — connecting people directly, without a middleman standing in between.
We're still early. But every photographer who's joined has told us the same thing: they wanted a place that showed their real reputation, not just whoever had the best hashtag game. That's what we're building.
What we believe
Every trust score is pulled from public, third-party sources — starting with Google, with more on the way. We never let photographers write their own reviews or inflate their scores.
We're an Edmonton product built for Edmonton clients and Edmonton photographers. We're not trying to be everywhere. We're trying to be the best place for YEG.
Clients message photographers directly and arrange the session together. No algorithm deciding who you see, no middleman standing between you and the person you hire.
Most platforms treat photographers as inventory. We treat them as the product. Their reputation is their business — we just help more people see it.
Timeline
May 2026
Idea formed
Couldn't find a reliable way to vet Edmonton photographers. Built a spreadsheet. Thought: there has to be a better way.
Now
Photographer onboarding
Currently onboarding Edmonton photographers and building out trust scores, portfolios, and messaging.
The founder
I'm Yogesh, from Edmonton. I'm building TrueNorth Frames for our community — to help local photographers get discovered and to give the local economy a boost, one booking at a time.
Yogesh
Founder & CEO
Browse Edmonton photographers — free to search, free to message, no account required to start.